Marshall Saidel
saidel1@yahoo.com

SUMMARY
Marshall Saidel has over 20 years of experience in the IT industry in areas of product management, strategic planning, business and product development, and successful customer relationships. Marshall has a proven history of delivering profitable business growth with Fortune Technology firms and new startup operations. Proven expert in all phases from developing requirements through to delivery and implementation of product and service based solutions. Experienced in the penetration of new markets and business expansion of current customers. MBA and Bachelor of Arts Degrees.

CAREER HIGHLIGHTS
• At EIA, Inc, a network solutions provider, Marshall developed a three year strategic business plan that refocused company to increase revenues. The plan was presented and approved by the executive team with the new direction being carried out. Marshall also restructured and managed the Client Services division to better serve the needs of customers and managed several Cisco IPT Call Manager (Voice over IP) implementations.
• At Isogon Corporation, as Senior Product Manager, Marshall directed the development and marketing of a Software Asset Management tool for UNIX based systems. This tool allowed IT asset managers to control their software assets and understand its usage. Under his tenure he delivered two releases, a BETA trial of leading clients and the development of an “industry first” component identifying software usage.
• At startup Apogee Networks, Marshall managed the product management function. He developed usage-based billing software that allowed Service Providers to easily bill for any kind of content being used rather than employing traditional flat-rate plans. Marshall managed the product integration with leading vendors Cisco Systems and Northern Telecom. He developed a team of Business Consultant’s who provided management consulting services to Global 1000 companies and channel partners around the world.
• Marshall held numerous management and technical positions at AT&T and Lucent technologies in telecommunications and Web hosting services. At Lucent, he was a Developer, Architect and Strategic Planner developing telephony products in VoIP, Multimedia Collaboration, Communications Portal and PBX telecommunication systems. At AT&T, he directed the development, marketing and business development to sell digital content within a B2B e-commerce offering that was the first in the industry to protect the digital rights of the content owner.

PROFESSIONAL EXPERIENCE
EIA, Inc. 06/2003 – 12/2003
Consultant

• Developed strategic business plan to refocus networking company to increase revenues. Performed market segmentation and competitive analysis. Researched technologies, services and partnerships to pursue. Presented and approved by executive team with new direction being carried out.
• Restructured and manage Client Services division to better serve the needs of customers. Managed several Cisco IPT Call Manager (Voice over IP) implementations.

ISOGON CORPORATION 01/2002 – 05/2003
Senior Product Manager

• Managed P&L of $750,000 in the 1st year and projected growth to $8 million in 3 years, directing development, documentation and marketing of Software Asset Management tool for UNIX systems. First in the industry, to allow IT asset managers control their software assets and usage via a Web-based interface. Completed 2 major releases and Beta trial of leading customers ahead of schedule and under budget.
• Partnered with Sales that included customer support, presentations, demos, training and successful sales strategies resulting in additional revenue of $2.5 million.
• Conducted customer research to develop requirements using the Cooper Interactive Design methodology.
• Developed Strategic Business plan that included competitive analysis, market trends, pricing, distribution channels, e-marketing and product direction. Plan was approved by executive team and implemented.

APOGEE NETWORKS 05/2000 – 01/2002
Director of Product Management

• Managed $5 million in P&L developing software in usage-based billing for Enterprise and Service Provider markets. Completed 2 major project deliveries (5 mo. each) ahead of schedule and under $4 million budget.
• Created customer-provisioning requirements of ISP billing product. Researched competitive offerings and led customer research to implement Customer Service Representative and Self Care requirements. Employed Siebel via a Web-based interface, resulting in a competitive offering that surpassed the needs of our customers.
• Managed joint product integration project involving Cisco Systems and Northern Telecomm that included programming staff, product managers and marketing personnel. Negotiated product requirements and developed project plans that resulting in the first of its kind joint projects, surpassing all competitive offerings.
• Managed Business Consultant’s for Fortune 500 clients. Duties included prioritization of resources, sales qualification, presentations, training, demonstrations, organization and supervision of Request For Proposal responses. Achieved successful closure of customer requirements that increased company revenues by $5 million. Partnered with Business Development and Channel partners around the world.

LUCENT/AVAYA 03/1997 – 05/2000
Strategy and New Business Development Director

• Managed a team of 5 engineers in architectural strategy of voice and data products. Developed strategies that included convergence of voice and data products, a pure VoIP PBX, a communications web-based Portal and identified strategic vendor relationships. Resulted in key product initiatives that were developed into products.
• Managed $5 Million budget and 7 developers in a Voice over IP Gateway product, creating the first in the industry commercial IP Gateway, completed ahead of schedule and winning the “Trail Blazer” award.
• Led planning of CRM capability within VoIP PBX. MRD included requirements and competitive research (Siebel and other CRM leaders) for “Build vs Partnership” decision that led to the Soundlogic Company acquisition.

AT&T 03/1982 – 03/1997
EASY COMMERCE SERVICES
Senior Product Manager

• Managed $2.5 Million in P&L directing development and marketing to sell digital content (music, software and information) within B2B/B2C e-commerce offering. Partnered with Digital Rights Management (DRM) vendors, musical artists and record companies. First Web Hosting and e-commerce site to offer DRM capabilities in the industry.
• Managed $4 Million in P&L directing development and marketing in the creation of an Internet Email ASP service. Turned around delayed project by organizing resources to refocus strategy and business plan. Project was delivered ahead of schedule and was first Email ASP offering within the Internet industry.

BELL LABORATORIES
Senior Architecture Manager

• Led team to develop multimedia collaboration that merged telephony, LAN and video features. Created MRD that included requirements, competitive analysis, vendor partnerships and upgrade strategy. Product 1st in the industry to converge technologies over one network to provide Multimedia collaboration.
• Managed a “proof of concept” team of 5 developers to develop an Enterprise wireless telephone tied to a PBX and person’s extension. Managed project plan and created product requirements. Demo and report to senior management led to development of product.
• Part of team to assess how voice, video and data behaved over ATM protocol. Study guided business and technical leaders in the development of next generation communication products.
• Designed an architecture that allowed for common applications and configurations across product-line. Recommendation significantly reduced complexity and customer management of products.
• Developed the requirements of a next generation multimedia email-messaging product (similar to Adobe Acrobat). This allowed people to communicate with each other when using different software by including a viewer that was sent to the receiver of the message.
• Led a team of 5 developers, writing technical Call Detail Record requirements for Definity and older PBXs plus enhancements. The PBXs are still in operation today!

Project Leader

• Reduced costs by moving product to a less costly computing platform. Managed 5 programmers in all phases of project from design to completion of project porting PBX interface from 3B2 platform to 386 PC. Result proved technical feasibility and provided significant reduction in costs.

Senior Programmer Analyst

• During product upgrades, designed and developed table driven conversion routines to interpret PBX CDR data stored in flat files to load into SQL database. PBX data now loaded in hours, where previous manual process took days.

EDUCATION

- Pace University – MBA - Computer Information Science
- SUNY Stony Brook – BA - Liberal Arts
- Music & Art High School – “The Fame School”
- Juilliard School of Music – Preparatory Division studying violin

AREAS OF EXPERTISE
• Protocols - TCP/IP, H.323, RSVP, diffserv, X.500, SIP, XML, CORBA
• Project Management - PERT and Gantt, Product Management, Strategic Planning, Interactive Design, Software Development Lifecycle
• Software - HTML, ‘C’, UNIX, Shell, V Basic, SQL Server, CRM – Siebel, DRM, e-commerce, Web interfaces
• Network/Telephony - RADIUS, RMON2, Log Files, SNMP to MIB tables, Avaya PBX & VoIP switches
• Customer Interaction - Interactive Requirements Design, Use Cases, Voice of the Customer, Focus Groups, BETA customer roll-outs, Corporate 1000 & Trade Show presentations, new sales generation

- posted by Marshall @ 8:57 AM